Using Twitter
Twitter, in addition to Instagram and Facebook is easily one of the most often and most widely used social media platforms. According to Hootsuite, the site boasts over 145 million daily users and 500 million “tweets” sent every day. A “tweet” is a short post under 240 characters and can include images or videos.
In terms of demographics, 42% of adult users are between the ages of 18 and 29, 27% of users are between 30 and 49. The rest of the users are 50 or over. This platform skews much younger than other social media sites. According to research by the Pew Research Center, users also skew more democratic, highly educated and have higher incomes.
Important Considerations for Creating Engaging Twitter Content
- Keep it simple
The most important thing to remember when tweeting is that you only have 240 characters. The shorter and more concise you can make your information, the better.
- Include photos or links
Sharing photos or links in your tweet can catch the attention of your audience and boost your content to extended networks with likes and retweets from your followers. On Twitter, users can see what the people they follow like, so the more likes and retweets your post has, the more people are seeing it beyond your following.
- Retweet other relevant content
If you follow and like similar organizations make sure to engage with them. Retweet their content, reply to their tweets and engage in conversation with your followers.
- Consider time of day
Unlike Facebook and Instagram, Twitter primarily orders each user’s news feed chronologically. If you are tweeting at times when your followers are inactive, our content can easily get lost.
Other Resources:
10 Twitter Best Practices for Nonprofits – Nonprofit Tech for Good
Twitter For Nonprofits: Establish & Grow Your Presence
Twitter for Nonprofits: Does Your Organization Really Need to Tweet?