Spring Forward Challenge

With the recent time change, the ramping up of vaccine rollout across the US and the progressively warmer and sunnier weather (knock on wood) it’s easy to feel hopeful. As it warms up and the vaccine becomes more widely available we know that many of our organizations are starting to ready themselves for new exhibits, upcoming performances or restarting in-person programming. After the last year, audiences all over Pennsylvania are anxious to see what their favorite arts organizations are up to! 

Whether in-person or online we want YOU to share what YOUR organizations are doing with the #PRAASpringForward Challenge. We encourage you to use whatever social media platform you would like, and create a post to promote events, activities, or reopening plans for the spring with the hashtag #PRAASpringForward Create something now to engage with your audiences, remind them that you are here, and tell them what you are up to! Online engagement is vital to sustaining your audiences’ attention and loyalty. 

Over the next two weeks we will share some of our favorite, most creative posts to our Facebook and compile them in an upcoming blog. Let us know what you are up to! 

For ideas on creating a reopening post, or more information on how to create engaging social media posts, see the following articles: 

One Year Later: Digital Marketing Recommendations for Arts and Culture Reopenings, Capacity Interactive

Social Media in an Art Marketer’s Promotional Toolkit, Fran Hanold- Americans for the Arts

Digital Strategies for Reopening in a Pandemic, Sam Kindler- Capacity Interactive

The Art of Social Media Event Marketing, Edward Stockwell- Envision Creative